JS Watch has gone on to create eleven highly sought after limited edition collections. Having survived the financial failure, it seems only fitting that the company has created a new timepiece that embraces Iceland’s volcanic vicissitude.
The Frisland GOÐ is a tribute watch that pays homage to the destructive power of the country’s volcanoes. Based on the brand’s popular Frisland collection, this edition has the name GOÐ etched onto the dial in a vivid red hue. The polished black dial is actually a carefully applied layer of volcanic ash taken from the cloud that grounded European air traffic for weeks in late 2010.
Beneath the brimstone, the timepiece is anything but ordinary. Assembled by hand, the case is made from 316L surgical steel and water resistant up to 50 meters. It protects an automatic ETA movement, customised to JS Watch’s specifications. The finished product has a power reserve of up to 38 hours and is visible through a sapphire caseback.
The simple, bold aesthetic continues with oversized white roman numerals at the 12 and 6 o’clock positions. Plain white indices complete the hour markings and a red sweeping hand compliments the finish. At 44mm the Frisland GOÐ is a real statement and a piece of geological authority.
Pages
Click here to see the published article.
