After years of imagining their dream watch, friends Sigurdur Gilbertsson, Julius Heidarsson and Grimkell Sigurthorsson decided to make the timepiece a reality. In 2005, with Gilbertson’s father, Gilbert Gudjonsson, a master watchmaker with experience aplenty, the team launched its first line and JS Watch co. Reykjavik was born.
The collection was an immediate success and sold out within six months. Iceland’s economy, however, turned out to be built on an unstable base and the Icelandic Krona - the currency of this island nation - collapsed. The wealthy domestic market, on which the firm relied, vanished.
In the wake of the financial collapse, however, millions of tourists flocked to Iceland, desperate to take advantage of the prices offered by the country’s weak economy. JS Watch co’s precision craftsmanship, attention to detail and sheer excellence in watch making appealed to this new influx of visitors. The brand was quickly back on its feet and working furiously to keep up with the renewed demand. Fans of the brand include Hollywood A-listers Jude Law and Tom Cruise as well as Constantine II, the former king of Greece, and, most intriguingly of all, the Dalai Lama.
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