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Step into the Next Big Thing

The FootJoy Hyperflex golf shoe represents a new franchise for the number one shoe in golf, and one characterised by progressive design and vibrant colour schemes.

FJ designers drew inspiration from architecture, particularly the Leonard P Zakin Bunker Hill Bridge in Boston, to produce a new FlexGrid upper that provides comfort, as well as support, stability and waterproof characteristics.

This exoskeleton - which hasn’t been used before in golf shoes - is strong enough to keep the foot from rolling laterally during the golf swing while also allowing it to flex.

This is supported by a lightweight, soft, flexible waterproof mesh, which provides breathability, airflow and flexibility.

The FJ HyperFlex comes with an FlexGrid Upper inspired by civil engineering. It provides comfort, stability and support, as well as being waterproof.

In addition, FineTunedFoam 2.0 provides the exceptionally comfortable midsole cushioning FootJoy fans will know from its DNA golf shoe.

The HyperFlex FitBed adds more cushioning, while placement of silicone ink on the insole helps keep the foot secure to stop slipping and friction whilst golfers are walking.

There are six colour schemes to choose from, including Navy/Lime, White/Light and Charcoal/Orange.

"Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of HyperFlex which are also fundamental to its performance,” said Doug Robinson, FootJoy vice president of design and development.

The Hyperflex will be available from March with a MSRP of HK$1,400. In addition, three new styles incorporating the BOA system will be available from April with a MSRP of HK$1,600.