The Watch Maker

For many in the luxury watch business, the mantra is to “succeed or die”. Paradoxically, the biggest risk to Dreifuss is that too much success may well undermine both his ability to oversee the production of each carefully hand-crafted timepiece and to interact with each client personally, something he himself credits with not just his job satisfaction and his sales success, but as the source of much of his creative innovation. Looking at the quality of the timepieces and the rate of growth of the company, perhaps we should all get our orders in before he grows too big! However, hearing Daniel’s philosophy on life and business, and seeing this man’s ability to adapt to change and adversity, there seems little chance that Maurice de Mauriac Zurich will be undermined by its current and undoubted future success.