The Watch Maker

The Maurice de Mauriac Zurich atelier and showroom is situated in Tödistrasse, in the heart of the banking and insurance district. Knowing the man, the choice of location should be no surprise. As the self-proclaimed "only watch manufacturer in Zurich" (although Paul Gerber wouldn't agree), at a stroke he demonstrates that his company is not like the others and marches to its own beat. Also, Zurich has become as much a part of the brand as a place of production. Last year he changed his dial signature from “Maurice de Mauriac Suisse" to “Maurice de Mauriac Zurich”. This led to some existing owners wanting to change the dial on their previous purchases, a service he carries out for free. He has built a team of ex-IWC watchmakers who make each watch by hand. Every day, one of the craftsmen works at a desk in the window of the showroom and is a potent draw to the bankers and insurance executives walking by. As if that were not enough, the shop is full of Daniel’s collection of paraphernalia from motor and cycle racing, flying, sailing and of course watch making. Horology aside, one could spend an hour just admiring the other items on display.