Rolex and Golf

Alex Jenkins takes a look at the remarkable association that the Swiss luxury watchmaker has forged with game since Arnold Palmer first slipped on a Rolex Oyster Perpetual Day-Date chronometer nearly 50 years ago

Tiger Woods and Adam Scott have a strong affinity to the Swiss brand

Like both Palmer and Nicklaus, the ‘Black Knight’, as Player is known, remains a Rolex Testimonee to this day.

Regardless of the generation, Rolex has an uncanny ability to pick incredible talent. With Woods’s powers on the wane, arguably the brand’s most exciting golf athlete is Jordan Spieth. The 21-year-old won the first two majors of 2015, adding the US Open title in June to the Green Jacket he earned for winning the Masters Tournament earlier in the year. A Rolex Testimonee since 2013, Spieth, along with close rival Rory McIlroy (who is sponsored by Rolex’s archrivals Omega), looks set to lead golf for years to come.

Hong Kong’s fascination with golf - the game has exploded in the city over the past 15 years -will be ratcheted up a notch next month with the Asia-Pacific Amateur Championship taking place at the spectacular Clearwater Bay Golf and Country Club. The event, which is run by the Masters Tournament in conjunction with the R&A, the game’s governing body outside the United States, features the best amateur players in the region all gunning for not only the silverware but with it a place in next year’s elite Masters Tournament field. Rolex is an ardent supporter of amateur golf and so it should come as no surprise that the brand has a long-standing involvement in what is Asia-Pacific’s premier amateur event. The stars of tomorrow will be on show - and you have to think there’s more than half a chance that many of them will one day be Rolex Testimonees themselves.

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