Perfectly Formed

Robert Reid reports on the ongoing success of JS Watch co. Reykjavik, one of the most unique watchmakers in the world (See Here)

Master Watchmaker Gilbert Gudjonnsson and the rest of the JS Watch co. team

The simple, bold aesthetic continues with oversized white roman numerals at the 12 and 6 o’clock positions. Plain white indices complete the hour markings and a red sweeping hand compliments the finish. At 44mm the Frisland GOÐ is a real statement and a piece of geological authority.

Fiercely proud of Iceland’s nautical prowess, JS Watch co. has also produced a hardy timekeeper in conjunction with the country’s national coast guard – the Sif North Atlantic Rescue Timer. A classically styled pilot’s watch, the Sif is generously proportioned at 40mm. The remarkably clean dial design and robust construction has made it a treasured possession of the fearless men and woman of the coastguard. White luminous numerals provide visibility in poor conditions and the water resistance extends to a depth of 1,000 metres.

Only 941 of these watches have been produced and the case back is specifically numbered. Available in stainless steel or with a contemporary PVD black coating the finished timepiece is as a comfortable in the office as it is in rough seas.The Sif, a classically styled pilots watch, is a treasured possession of Iceland’s coast guard


Click here to see the published article.