The Biel-based brand, which was founded in 1848, has long supported the sport of golf internationally, serving as title sponsor of the European Masters, the Dubai Desert Classic and the Dubai Ladies Masters. The brand also serves as Official Timekeeper for The PGA of America's events including the Ryder Cup when it is contested in the United States.
Omega and The PGA of America formally began a far-reaching strategic marketing and sponsorship agreement in 2011 and it will carry through 2016. With this multi-faceted partnership agreement, the brand has reaffirmed its commitment to develop and promote the game of golf around the world.
In 2013, Omega took its association with the game to an even greater level by signing three of the golf’s professional elite - Rory Mcllroy, Stacy Lewis and China’s Shanshan Feng. Omega’s roster of brand ambassadors also includes a number of other stars such as Sergio Garcia, Davis Love III, Michelle Wie and Noh Seung-yul, and one of the game’s all-time legends - Greg Norman, the "Great White Shark".
Omega will be on hand as Official Timekeeper when golf returns to the Olympic Games for the first time in more than a century. In its long-standing role as Official Timekeeper of the Olympic Games (this year’s Olympic Winter Games in Sochi was the 26th time the brand has fulfilled the role), Omega says it is looking forward to golf’s return as an Olympic sport when Rio de Janeiro hosts the Summer Games in 2016.
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