A Calibre Of It's Own

Evan Rast examines Cartier’s quest for luxury supremacy: how a sprawling new facility and nine exceptional timepieces attest to the brand’s excellence

And last, but not least, we come to the all- new design for 2010. The Calibre de Cartier. Judging from its 007-like commercial, this watch was designed with all ye dapper gentlemen in mind. A watch aimed resolutely at men – which really only means we will be seeing this watch on the wrists of many Hong Kong ladies as well – the Calibre is a stylish sports watch designed to match tracksuits, polo shirts and chinos, and even your average espionage suit and tie.

There’s a lot of buzz around this particular watch because while it veers away from the look of the brand’s other lines, it has definite mass appeal. The manufacture has obviously made a serious effort to get all the details right for its target market, including offering a variety of case materials (steel or pink gold) and dial colours, including chocolate, black and white. The Calibre retains the brand DNA with the Roman numeral markers, sword hands and cabochon sapphire crown, yet looks very different, owing mainly to an entirely new large and sculpted case, and bold dial design. At 42mm, and slimmer than recent versions of the Santos, Pasha and Tank, the watch is an ideal size for everyday use.


Click here to see the published article.