GolfTEC Opens Hong Kong Instructional Centre

14,500-square-foot site is world’s largest GolfTEC facility.

HONG KONG, 19 Oct 2016, (HK Golfer News Wire) - GolfTEC, the world leader in golf lessons and top employer of PGA Professionals, and Pro Golf Asia, GolfTEC’s master licensee in Hong Kong and Southeast Asia, are excited to announce the Grand Opening of their Hong Kong instructional centre, which at 14,500 square feet is the largest GolfTEC facility in the world and first to debut a new in-centre design.

Including seven teaching and practice bays, indoor and outdoor putting greens, club repair and fitting workshop and a 10,000-square-foot outdoor roof space overlooking Victoria Harbour, the Hong Kong facility joins Japan, Korea and Canada as the latest international example of GolfTEC’s rapid global expansion. The company has experienced unrivalled growth in the industry in recent years, including a 98 per cent increase in revenue since 2010.

The new facility hosted a Grand Opening event on Tuesday evening and invited golfers to meet the PGA staff and learn about the pioneering golf instruction and club-fitting programmes that have led to a 96 per cent success rate among GolfTEC students.

Located above the Admiralty MTR station on Hong Kong Island, GolfTEC selected this as the first centre to showcase a new in-store design that creates a dynamic and holistic experience. It features an inviting and vibrant atmosphere tailored to total golf immersion and new amenities, game-improvement products and services for students to engage with.

Joe Assell, Co-Founder and CEO of GolfTEC, said: “Our presence internationally and specifically in Asia has increased tremendously in recent years and the new Hong Kong centre is the first of many planned for the region. GolfTEC’s world-renowned approach to instruction and club-fitting has revolutionised the way that golfers learn and improve and we’re excited to bring our unique approach to players in Hong Kong.”

Overseeing operations and the facility will be COO Mark Henderson and Centre Manager Brienne Mahon, respectively. Mahon has taught more than 12,000 lessons over his nine-year career at GolfTEC and will supervise a team of highly-trained GolfTEC coaches including PGA of America members Craig Crandall and Denise Doyle.

William Chung, Director of Pro Golf Asia, said: “Pro Golf Asia is delighted to bring GolfTEC to the region. Our Hong Kong flagship has been designed with a single-minded focus on our mission, which is to ‘help people play better golf’. Our comprehensive approach to golf improvement, which combines world-class golf professionals with advanced teaching technology, will resonate with Hong Kong golfers.”

GolfTEC’s record-setting growth over the past fiscal year included more than 900,000 lessons given from September 2015 to August 2016. In addition, global sales rose nearly 12 percent year-over-year, while total lessons are up 12 percent and in-centre merchandise sales climbed 13 per cent.

Each GolfTEC student undergoes a Swing Evaluation to assess their skill, followed by a certified personal coach recommending a specific game plan, which includes fundamental elements like course strategy and a TECfit® club fitting session. While the majority of lessons are taught indoors in private bays, coaches also accompany players for on-course/outdoor lessons to ensure they are comfortable in real world situations.

The renowned, global GolfTEC coaching team is comprised of experienced professionals, most of whom are PGA professionals and have taught thousands of lessons. Each goes through a rigorous multi-week certification at GolfTEC University including continued advanced training to master the analysis of golf swing mechanics, the technology utilized by GolfTEC and the most productive teaching techniques.