Swiss luxury watchmaker Piaget marked a milestone in the Asia-Pacific region with the opening of its flagship boutique in Hong Kong at the Mandarin Oriental Hotel, bringing the number of the brand’s salons up to a total of eight across the city.
While Piaget’s boutiques have always echoed the brand’s blend of grace and sophistication, this one goes a step further as it follows in the footsteps of Harrods in London and also of Zurich, Switzerland to become the latest boutique worldwide to open with Piaget’s latest architectural concept.
Spanning over 5,000 square feet, Piaget’s new architectural identity has been created by Christine Querlioz from Paris’ renowned “Atelier Sasha,” who is credited with covering the design and implementation of concepts for numerous prestigious clients in addition to Piaget. Conveying a discreet elegance that is sensed rather than seen, the new architecture pays tribute to the rich Swiss identity and legacy of the brand that has made it an inimitable signature in Haute Horlogerie and Haute Joaillerie since 1874.
True to Piaget’s spirit of openness and hospitality, the boutique’s new architecture invites visitors to push open the door in order to discover the manufacture’s treasures. The stunningly beautiful interior design is studded with points of discovery (a pedestal table presenting novelties, a console with glazed cases displays exhibiting refined jewellery pieces), some fascinating surprises (theatrical lighting for exceptional pieces), and a reminder of the company's history (scattered photos of the Piaget family, Hollywood celebrities from the 70s and other memorabilia) – all to create a unique atmosphere embodying the Piaget House’s values.
Specially crafted to celebrate the inauguration of the boutique, a limited edition Piaget Rose Pendant, set with rare mandarin garnets has been created for the festivities. Taking inspiration from the greatly admired Yves Piaget Rose, the pink gold pendant is superbly accentuated by the garnet in ‘mandarin’ orange colour.
Also presented for the occasion will be the unique Piaget Rose enamel watch — a single exclusive timepiece cased in 18K white gold with bezel set with dazzling diamonds, the dial features the exquisite miniature enamel technique, demanding the highest level of artistic virtuosity and patience from the enameller. Another limited edition Piaget Rose enamel watch that has been created with the cloisonné enamelling technique will also be presented during the grand opening period. www.piaget.com.hk
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