Renowned Swiss Haute Horlogerie brand Parmigiani last month celebrated the grand opening of their shop-in-shop at Emperor Watch & Jewellery, Central by hosting a prestigious cocktail party and an exclusive preview of the Atelier Collection that reflects the brand’s unrivalled craftsmanship and mastery. The event was also graced with the attendance of Mr Jean-Marc Jacot, CEO of Parmigiani who flew from Switzerland to partake in the memorable affair. Other special guests for the evening included Mr Alfred Cheung, Ms Cindy Yeung, Ms Eileen Cha Siu-Yan, and Mr Adrian Cheng.
Held at their new retail premise in partnership with Emperor Watch & Jewellery, this modern shop incorporates contemporary elements into traditional design, offering a warm, intimate and welcoming space for watch enthusiasts and collectors. It also displays the Parmigiani timepieces in the most refined and elegant manner befitting a brand of its stature.
During the enchanted evening, guests were not only indulged in the quest for originality, independent spirit and inexhaustible energy in each timepiece, but the cocktail party was brought to its heights when the exclusive exhibition of the Atelier Collection was unveiled in Hong Kong for the first time. The masterpieces from this Collection demonstrated the mastery of Parmigiani’s manufacturing aptitude, inextricably entwined with the traveller’s spirit to obtain mechanical perfection. Only being exhibited on selected occasions in groundbreaking settings, this unique Collection will travel throughout the world, often beyond the boundaries of traditional watchmaking routes to show its uniqueness and exclusivity.
Ms Cindy Yeung , the Chairperson of Emperor Watch & Jewellery said, “On behalf of Emperor Watch & Jewellery, I am delighted to continue this partnership with Parmigiani. We foresee this partnership as a wonderful coalition and a great opportunity to showcase timepieces of pure luxury. To see innovation embedded in timeless tradition, a perfect balance of elegance we both thrive on.”
In honour of the partnership, Mr. Jean-Marc Jacot, CEO of Parmigiani added, “We are honored to further develop our fruitful and respectful relationship with Emperor Watch & Jewellery. The opening of this new boutique marks an important step in the development of Parmigiani. Our presence in Asia, particularly in Hong Kong is important. We hope to continue developing in this market which I believe will become a strategic market for Parmigiani given the continued growth in this area.”
Surrounded by Parmigiani's exquisite showpieces, guests enjoyed a wonderful evening at the new shop-in-shop at the Emperor Watch & Jewellery in Central as the perfect location for Parmigiani to further its expansion in Hong Kong and Asia as it shares the same values with the brand – to promote dynamic creativity while preserving and honoring the tradition and craftsmanship in the world of Haute Horlogerie.
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